Chief Marketing Officer, sales and business development. Dubai-based since 2015.
CMO and commercial leader with 11+ years building and scaling marketing, sales and business development functions across the UAE, Europe and the IT and technology sector, with full ownership of strategy, revenue targets, budget, brand and teams of up to 20.
General International Group, UAE
Own marketing, business development and AI operations for a multi-division UAE group. Run the B2B pipeline end to end: lead generation, qualification, tendering, proposals and key-account relationships with consultants, contractors and institutional clients. Built the digital, CRM and automation stack (Zoho CRM, SEO, paid and email automation) that feeds and tracks the sales funnel.
Code Corporation (Brady Corp USA representative), Netherlands
IT and technology hardware and software: barcode reading, data capture and identification systems. Led regional go-to-market across European markets, generated and qualified B2B demand for the direct sales team, and supported channel partners, distributors and enterprise accounts through the full technical sales cycle.
Rosen Agency, Dubai
Full commercial ownership of the business: personally won, negotiated, priced and retained the entire client base, from first outreach and pitch to signed contract and renewal. Built the sales pipeline, commercial model and P&L, and led delivery teams and agency partners.
BDO UAE
Partnered with Partners and BD leadership on professional-services business development: pitch and proposal support, service-line campaigns across audit, tax and advisory, and client relationship programmes with UAE corporate and institutional accounts.
PricewaterhouseCoopers (PwC Middle East)
Supported regional pursuit and business development teams with market positioning, thought leadership and client-targeting campaigns.
Transmart DMCC, Dubai
Direct B2B business development: prospecting, client meetings, commercial negotiation and closing, alongside account management and commercial operations.
Teams led: 5 to 12 staff and 4 to 20 agencies. Sectors: IT and technology, professional services, safety and security.
Kyiv University of Economics and Law.
High School of Advertising, State Journalist Institute, Kyiv.
Deloitte (Prague, London, Istanbul), PwC Prague, Frank Pucelik, SEO training.
References, portfolio and detailed case studies are available on request.
Run the free check first. If you want a second pair of eyes on the result, send me the report link and I will tell you what I would fix first.
Rita Rosen
Marketing and AI visibility consultant. Business Bay, Dubai, UAE.
Monday to Friday, 8:30 am to 6:00 pm