Rita Rosen: CV

Chief Marketing Officer, sales and business development. Dubai-based since 2015.

CMO and commercial leader with 11+ years building and scaling marketing, sales and business development functions across the UAE, Europe and the IT and technology sector, with full ownership of strategy, revenue targets, budget, brand and teams of up to 20.

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Experience

  • January 2025 to present

    Head of Marketing, Business Development and Client Relations

    General International Group, UAE

    Own marketing, business development and AI operations for a multi-division UAE group. Run the B2B pipeline end to end: lead generation, qualification, tendering, proposals and key-account relationships with consultants, contractors and institutional clients. Built the digital, CRM and automation stack (Zoho CRM, SEO, paid and email automation) that feeds and tracks the sales funnel.

  • May 2023 to December 2024

    Regional Marketing Manager, Netherlands office

    Code Corporation (Brady Corp USA representative), Netherlands

    IT and technology hardware and software: barcode reading, data capture and identification systems. Led regional go-to-market across European markets, generated and qualified B2B demand for the direct sales team, and supported channel partners, distributors and enterprise accounts through the full technical sales cycle.

  • January 2019 to March 2023

    Founder and Managing Director

    Rosen Agency, Dubai

    Full commercial ownership of the business: personally won, negotiated, priced and retained the entire client base, from first outreach and pitch to signed contract and renewal. Built the sales pipeline, commercial model and P&L, and led delivery teams and agency partners.

  • May 2016 to November 2018

    Head of Marketing

    BDO UAE

    Partnered with Partners and BD leadership on professional-services business development: pitch and proposal support, service-line campaigns across audit, tax and advisory, and client relationship programmes with UAE corporate and institutional accounts.

  • December 2015 to April 2016

    Marketing Manager

    PricewaterhouseCoopers (PwC Middle East)

    Supported regional pursuit and business development teams with market positioning, thought leadership and client-targeting campaigns.

  • May 2015 to December 2015

    Business Development and Operations Manager

    Transmart DMCC, Dubai

    Direct B2B business development: prospecting, client meetings, commercial negotiation and closing, alongside account management and commercial operations.

Results

AED 500K+marketing budgets owned each year
60+integrated campaigns directed
50+events managed in the UAE
70+website, SEO and ads projects

Teams led: 5 to 12 staff and 4 to 20 agencies. Sectors: IT and technology, professional services, safety and security.

Core competencies

  • B2B sales strategy and revenue ownership
  • Business development and new market entry
  • Key account management and client retention
  • Negotiation, tendering and deal closing
  • IT, SaaS and technology go-to-market
  • Channel, partner and distributor development
  • Marketing strategy and board-level reporting
  • P&L and multi-market budget management
  • Brand architecture and positioning
  • Demand generation, SEO and paid media
  • MarTech, CRM and automation (HubSpot, Zoho, GA)
  • Data-driven decisions, pipeline and analytics
  • Team building and leadership
  • Cross-functional alignment (sales, BD, executive)

Education and professional development

  • 1999 to 2005

    Bachelor of Science, Economics and Law

    Kyiv University of Economics and Law.

  • 2004

    Diploma in Advertising

    High School of Advertising, State Journalist Institute, Kyiv.

  • 2008 to 2010

    Executive development

    Deloitte (Prague, London, Istanbul), PwC Prague, Frank Pucelik, SEO training.

References, portfolio and detailed case studies are available on request.

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